What’s seen as the “ideal” body varies massively from country to country. That means thousands of people are reading about and being exposed to this particular piece of content every month. Buffer created their Marketing Library in December 2018, but most of the content in the library isn’t new. Try to use these positive, negative and self evaluation marketing manager phrases and examples to write a performance appraisal feedback. Backlinks: 29,124 from 1,527 referring domains Views: Millions per day (source) Subscribers: Tens of thousands per day Estimated monthly organic traffic: 94,600 (to their YouTube channel) YouTube views: 2.8 billion+. 1. That’s the wrong way to go about things, especially if you’re planning to contact journalists. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. Head over to Ahrefs Keywords Explorer and search for something directly related to the product or service that you sell. Do NOT use keywords in the name field. (That’s the beauty of talking about topics that are so closely related to what you sell!). Moment marketing can be an incredible way to reach a very large audience. The moving of content is more a technicality than anything else. For example, good targets for a search marketing agency might include Search Engine People or Problogger. Log in or sign up to leave a comment Log In Sign Up. Let me know in the comments or on Twitter. But according to my experience, the consistently producing quality content brings more traffic to a website. Superdrug’s “Perceptions of Perfection Across Borders”, 1,730 backlinks from 816 referring domains, How Outrageous Beauty Expectations Hold Women Back. Because these guides are so focused and closely-related to their core business, they were able to link to relevant products from within the content. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. Marketing is a challenge, even for the most well-run businesses. In fact, that last example is the inspiration for Superdrug’s campaign. Whenever you offer a product or service, there’s someone searching for an alternative. That growth hacking strategy helped Buffer attract their first 100,000 users. Here's a few recent examples of how high these GDPR fines can be: ... No marketing communication is to be sent out to the referee's email address. Finally, here are some content marketing examples from the business world that are a little bit different. But it doesn’t stop there. You may also have seen some of their videos on Facebook, which is actually where I first came across them. Their videos have racked up a staggering 2.8 billion views since launch, which was just over three years ago. From here, sort the results by organic traffic to bring the most popular pages to the top. Shares: 193,000+ social shares across the board. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. Image Via Behance. It must be working, because the company’s got 1.3 million followers on Twitter, and the same on Facebook, and the app’s been downloaded hundreds of thousands of times. Here is an example of a marketing roadmap built with ProductPlan. Ranking for these terms requires content, so that’s your next step. And not engaging your visitors means you’re losing money. 87% of B2B marketers practice content marketing to produce more qualified leads. Here’s a table of contents to help you jump to the content marketing examples you most want to see. Backlinks: 130 backlinks from 84 referring domains Shares: N/A Estimated monthly organic traffic: 253. Your cover letter for marketing jobs is the sharp edge of your sales funnel. The lesson here is simple: learn what your customers are searching for in the search engines, then create industry-leading content around those topics. It’s actually helpful. Anyone who’s read up on content marketing has probably heard of The Furrow, which is generally reckoned to be one of the first examples of content marketing. There’s just one problem: content marketing can be seriously hard work. So let’s filter for pages with plenty of links from unique websites (referring domains), or social shares, or both. 20 Online Business Advertising & Marketing Campaign Examples January 9, 2018 June 19, 2018 9 minute read by Sumit Modi. That’s the only way you’re ever going to rank and build organic traffic. You can even click a journalist’s name to see all the sites they write for. Check out how (and why) you should create a LinkedIn business page. That accounts for 52% of all traffic to Buffer.com! You then have to create industry-leading content around those topics and actually get it to rank. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. Ministry of Supply’s coffee-infused ATLAS sock – “like a Brita filter in your shoe” That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. That traffic then converts into leads when people search for cars on the website within that price range. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. User-generated content is all about sharing photos and posts that your customers have created for you. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. The company uses humor liberally in its marketing strategy. Simple. Example: As with social media marketing, for content marketing, you can find an endless number of case studies and examples out there. Here’s a recent example where Glossier has reposted a complimentary tweet from a fan on its Instagram account: Glossier also showcases its latest Instagram content on its homepage, as another way to attract its customers. 9. What did they do? Filter for pages that were only published recently, i.e., within the past few months. Unleash the power of OptinMonster on your website today! NeoMam is a content marketing agency that focuses heavily on infographics. It benefits in trust building with the audience, traffic generation and higher chances of those leads generating qualified business. Check out OptinMonster’s other features and see how it could help you get more from content marketing. I’ve included this one to show that great content marketing doesn’t always have to be some elaborate infographic or expensive “big idea.” Content marketing is literally just content that appeals to and attracts your target audience. Find the topics that people are searching for on YouTube in your niche, then create unique and engaging content around those topics. These videos are short, easily digestible, and explain the cooking process as simply as possible. But because of their knowledge and authority in the industry, they’re packed with good, trustworthy advice. When you avail content marketing services, the writers will write precious write-ups for the website which will engage more visitors to check your websites and that will increase traffic to the website. This is genius, because it cuts down on the work of content creation, and makes its audience feels good about being featured, which results in even more reach and engagement. Just search for seed keywords like [your brand name], check the Phrase match report, then add terms like “vs” and “alternative” to the Include filter to find comparison keywords. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use – or at least about to be used. It mimics an organic Facebook post as it appears in Facebook’s native environment. All those marketing applicants with more experience than you. 4 Comments / marketing mix / By Mark Acutt. Backlinks: 9,290 backlinks from 1,320 referring domains Shares: 279 social shares. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. If there have been counseling sessions, letters of commendation or reprimand, or unofficial performance reviews within the rating period, the supervisor should keep documentation o… 5) DNA Box, Jeep. 100% Upvoted. At first, this might sound simple and effortless but there is a lot of work and research involved. This time around, the company’s in the spotlight for using user-generated content to boost its brand on Instagram. (The more you attend conferences and networking events, the more important this becomes. When you think of examples of content marketing done right, Hubspot’s always on the list. Here’s another content marketing example that underlines the importance of knowing your audience and delivering the content they want. (If you’re thinking, “Hold on Alexandra, what’s content marketing? Rolex proves this by conveying the quality and timelessness of its brand through excellent photography which radiates quality. Recommended Resource: Need to jumpstart your content marketing results? This will find journalists who’ve covered your topic before and might be worth reaching out to. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Furthermore, they’re all relatively replicable and straightforward ideas at their core, even if you’re on a budget. SeedProd But the problem is that not all of these pages have performed well, which is what we want. That’s why the company’s ebook on its own approach to marketing with LinkedIn is such a winner. Take inspiration from these seven successful and replicable examples. 1) $87 Million Paycheck. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. But there’s one final thing to remember. The most interesting part about this campaign is that it wasn’t a totally original idea. You know what? I could also have mentioned white papers, ebooks, apps, public speaking, presentations , and … The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. Make sure it’s well-researched and visually appealing. Do you know of any other cool content marketing examples? After finding Lodge’s seasoning guide on Google, I learned that Lodge sells a pre-seasoned cast iron pan. This video has now had more than 1 million views and is their most successful branded content. Listen to journalists’ feedback and ideas, create your content, then promote via blogger outreach to all interested parties. For example, many of Lodge’s guides are very short and wouldn’t have taken much time to put together. But another facet of Intrepid’s content marketing strategy is posting aspirational travel images from travelers on Facebook, interspersing that with its own content. By publishing content about trending topics, you increase the pool of prospects that are likely to be interested in featuring the content. Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. Content marketing can be daunting, especially for small business owners. They asked female graphic designers from 18 different countries to retouch a photo of a woman to “make h… It’s easy to see things like Coke’s “Share a Coke” campaign and assume that you can’t do content marketing without a six-figure marketing budget. There’s no point building an audience if they don’t convert. Here are five examples to note. Ever feel like you’re running out of ideas for your content marketing campaigns? It sounds simple and it really is (the harder part is implementing it, which we will get into later). Social shares: 34K to the page itself. But you can do this. You have no idea how close I came to buying that, despite already owning a perfectly good cast-iron pan already. If you were Buffer, these would be things like: From here, browse the keywords ideas reports. However, this subject as well as your input on it, has made me really feel that I should. Using your customer’s voices on social channels. Save my name, email, and website in this browser for the next time I comment. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. For social media marketing campaigns, the classic example of Apple requires a mention. IMPORTANT! And, just like with native posts, users can like, share, or comment on the ad. ... Leave a Comment Baylor Cherry. Not only is it funny and insanely well-executed, but it actively targets customers considering other alternatives to Zendesk and attempts to win them over. Tasty is a YouTube channel with recipes and other food-related content. Because you’re looking for keywords with informational search intent here, it may be worth starting with the “Questions” report. Click to view one of the videos, and TubeBuddy will show all the tags associated with that video. Hootsuite used this as a jumping-off point to tell a relatable story about their brand via a video titled A Game of Social Thrones. The rating scale for Performance Planning and Review is made up of five factors: Poor, Needs Improvement, Meets Requirements, Exceeds Requirements, and Outstanding. The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about their success. Head over to Ahrefs Content Explorer and search for a broad topic. Let's kick this article off with a definition. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer. Our next content marketing example uses both publishing placements and social media to get the audience’s attention. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you. Backlinks: 203,000 backlinks from 13,000 referring domains. They asked female graphic designers from 18 different countries to retouch a photo of a woman to “make her more attractive.”. Superdrug aimed to show that there’s no such thing as the perfect body. Today, Blendtec’s YouTube channel has more than 885,000 subscribers, and the campaign’s still going strong, with videos regularly attracting hundreds of thousands of views. I am not one who comments typically on post. Data Access . Replicating Lodge’s winning strategy requires focusing unequivocally on topics and keywords with high business value and utilizing your expertise in that area to create industry-leading content. Not sure if LinkedIn is for your business? NeoMam published this piece of content in July 2013, which, according to Google Trends, is the height of popularity for the topic at hand. Intrepid Travel’s all about small groups, big adventures, and traveling responsibly. The right to be forgotten has become one of the most talked about rulings in EU Justice Court history. Blenders might not sound that interesting, but they become a heck of a lot more so when you put weird stuff in them. Backlinks: 18,700 from 470 referring domains Shares: 26 social shares. Bonafide is a medical billing solutions company that assists medical practitioners, hospitals, health institutes in lead conversion. Posted by David Murton on Mon, Mar 12, 2012 @ 01:21 PM Tweet; While social media offers many advantages for businesses, there can also be significant pitfalls that come with a poorly conceived social media campaign. There’s no point making a lot of effort to rank for something that gets no searches. That meant there were—and still are—more journalists and bloggers than ever eager to cover positive, thought-provoking content around this subject. And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. 64 Easy-to-Remember Marketing Strategy Examples for Facebook Fans. Attract targeted fans only; Friends of fans will expand reach >> Click to Tweet; Engage with fans -- WOW them! Let’s kick things off with one of my favorites…, Backlinks: 1,730 backlinks from 816 referring domains. Shutterstock’s in the business of images, and it’s used its expertise to make a resource that everyone can use: a creative trends report. Basically, it’s a non-chronological blog. The results speak for themselves: Buffer is a highly recognized and trusted brand, with almost 400,000 users, and around a million followers across multiple social media sites. So head over to a keyword research tool like Ahrefs’ Keywords Explorer and search for a few seed topics. Companies that consistently keep posting quality articles on their websites are likely to get three times more traffic and targeted audiences as compared to the other websites that publish fewer posts. What’s impressive is the level of effort Zendesk went to with this. Many reasons, but timing was almost certainly one of the biggest contributing factors here. Backlinks: 1,730 backlinks from 816 referring domains. SMART Marketing Objectives Examples. Sort by. Sift through the results looking for relevant ideas. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. Estimated monthly organic traffic: 63, Launched in 2013, this is an interactive infographic about why your brain craves infographics, created by an infographic design and marketing agency in the UK. Online business advertising campaigns are an efficient way to boost germane customer engagement and online presence. It’s akin to publishing something about Game of Thrones in 2019—if the content is good, journalists and bloggers will be falling over themselves to cover it. ... 5 Examples of Social Media Marketing Gone Bad. Here are 10 examples of interactive content marketing done right. If we were doing this for Ahrefs, we might type “backlink checker” or “SEO tool.”. That’s given the company nearly half a million Facebook followers, and strong communities on other social media sites. Here’s one of the coolest content marketing examples from the business world, where Zendesk jumped on something that could have gone against them and showed their brand values and personality at the same time. Facebook text post (a.k.a. The phrase “car loan calculator” gets an estimated 656,000 monthly searches in the US. If you picked your keywords wisely, none of this content should be too difficult or costly to produce. In the above example, for instance, they replied to a tweet on Instagram by posting the reply in the caption. This combines two social media marketing tactics—the use of humour and cross-channel promotion. GE combined the campaign with influencer marketing, getting six Instagram influencers and several superfans to do the #GEInstaWalk. Body image is a controversial and emotionally appealing topic. Superdrug wanted to raise awareness around body image issues. Enter your vehicle price, down payment, the length of the loan term plus a few other data points, and it’ll spit out a number. That might be a link to a high-resolution image/video, cheat sheet of main facts and figures, or whatever. Here are a couple more examples of this type of content marketing. We’re not talking about washer-dryers and vacuum cleaners, but about the company’s other business: wind turbines, jet engines, locomotives and so on. Content marketing is not about expensive and elaborate campaigns. Look at these pieces of content and ask yourself a few questions: Basically, if you feel that the content could be better in some way, then you may be onto a winner. report. But this isn’t just about paying a writer $10 to create any old article on a topic. In a series of videos and ads delivering humor and in some cases never mentioning the brand, Old Spice changed its image to become relevant for a new generation. You can find who links to another similar tool by pasting the URL into Ahrefs Site Explorer and checking the “Backlinks” report. This is a keyword for which the bulk of traffic would ordinarily go to some other website. We would like to increase the number of inquiries that come from our marketing communications efforts by 15% by the end of October this year. Essentially, this means it uses insight from social media (such as comments, direct questions, or Q&A’s with Emily Weiss) to create more relevant and targeted products. They got rid of blog.buffer.com and redirected all its content to buffer.com/library/*. I summed up the total organic traffic to all of the linking pages in Ahrefs, and it came out at over 63,000 estimated visits per month. , , Tried-and-True Content Marketing Examples, Ultimate Guide to Content Marketing in 2020, writing for the people who influenced their customers, 12 Steps to Get Your First 100 YouTube Subscribers, How to Make Money on Instagram (Without 10K Followers), 5 B2B email best practices you need to try, Ultimate Guide to Content Marketing in 2018, SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2021, 33 Best Shopify Apps to Increase Sales Instantly [Most Are FREE], 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue, 50 Email Segmentation Tips You Need to Use Now, The Ultimate Guide to Growth Hacking for Exponential Success in 2021, 42 Best WordPress Plugins & Tools for Your Site (Tested and Reviewed), 30 Best Email Marketing Automation Tools to Transform Your Business, 9 Best Online Giveaway Tools To Grow Your Traffic And Followers, 36 Conversion Rate Optimization Tools that Pros Can’t Ignore, 69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated), How to Use Email Retargeting to Boost Sales (Best Practices), 164 Best Email Subject Lines to Boost Your Email Open Rates (2021), The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue, 26 Best WooCommerce Plugins to Boost Sales [Updated], 38 Best Lead Generation Tools to Get More Targeted Leads, 10 Best Business Phone Systems (For Any Budget), 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated), How to Grow Your Email List: 80+ Proven and Simple Ways, 15 Email Popup Best Practices To Skyrocket Your List, 19 Best WordPress eCommerce Plugins to Build & Grow Your Business, 11 Best WordPress Plugins for Affiliate Marketers (Compared), How to Use Gated Content to Skyrocket Engagement & Conversions, How To Get More Email Subscribers in Less than 5 Minutes, 10 Best WordPress Coming Soon & Maintenance Mode Plugins, 18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel, Why You Need to Build an Email List Right Now – And the Exact Steps on How to Get Started, 7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED), 8 Reasons Why You Should Never Buy an Email List, How to Create a Mailchimp Popup to Grow Your Email List, 9 Best WordPress Contact Form Plugins to Get More Conversions, How to Create a Coming Soon Page that Drives Excitement, 13 Best Keyword Research Tools to Boost Your Organic Traffic, 63-Point Checklist for Creating the Ultimate Optin Form (with Examples), 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck, Email Marketing Made Simple: A Step by Step Guide [+ Examples]. 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