The trick is shaping the emotion to the benefit of your product.Highly skilled researchers, designers and creatives can leverage often-unconscious emotions in the development of products and brandsEverything that we see evokes some kind of emotional response. In his book “Emotional Design: Why We Love (Or Hate) Everyday Things”, he talks about how people emotionally connect to objects in their everyday lives. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc. Or the feeling of success if you reach a new level on Pokemon Go…. It can also come from laying out your tasks and deadlines in Trello, for example. Emotional design is a layer, a perspective. At this level of testing, the product has been released to the mass market. It’s the little cherry on top, the extra mile that makes people love a product. Products can provoke happiness and curiosity if one can immediately try them out. Annoying duties, such as declaring your taxes (digitally), could also be made more pleasant if they were not only designed to be functional, but above all designed for people. These could be: curiosity, gratitude, surprise, originality, success, satisfaction. Deadlines for digital products are usually very tight. He also arguments that attractive things actually work better because beautiful design creates a positive emotional response in the brain and thus improves our cognitive abilities; one of the positive effects of a delightful user experience. The following section is a big blown up video of a model in the shoes. Emotional design should evoke a positive reaction in their users and should make the experience of using a product pleasant and memorable. Positive emotions help to create a user experience that feels more human and make the interaction with the digital product more delightful. We explored brand and product emotion by conducting a consumer-emotion survey and determined that We follow your project to provide you the best ideas and solutions. Emotional design should evoke a positive reaction in their users and should make the experience of using a product pleasant and memorable. Braun, Apple, Nike, Fiat… many companies use emotional design. Why it matters: The Hierarchy of Users Needs You have encountered a so-called “Norman Door”. There are many reasons why to deal with Emotional Design. Advertising deliberately evokes positive emotions to achieve a better consumer perception — and to influence their actions. Which emotions do you have when using it? In order to create products and experiences that create emotional value, the product community needs to focus on designing products that create positive emotional connections with customers. This is nothing new, but it raises the question why we don’t use emotions more often to help people to better meet their needs. There is usually only little time for fine-tuning, especially for details that bring “only” joy to the users; these things are not prioritised and are often postponed until later. Great design can evoke positive emotions. According to Aarron Walters theory, a product should be functional, reliable, and usable (in that order). The aim is to find answers to the following questions: how to design products triggering ‘happiness’ in one's mind; which product attributes help in the communication of positive emotions; and finally, how to evoke such emotions through a product. Before you think of adding user delight to the overall experience with the product, basic user needs must be met. The goal of Emotional Design is to create a connection between people and the product on an emotional level. 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